SearchBlog
by Laurie Sullivan, Staff Writer
Creating the perfect -- or near-perfect -- search marketing campaign comes down to having the technology to analyze consumer search behavior in real-time, as well as support promotional calendars,
product … Read the whole story
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by Joe Mandese
The U.S. ad economy is continuing to expand, but like the general economy, it appears to be losing some momentum, according to new data … Read the whole story
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by Laurie Sullivan
Google added a feature that lets marketers see the number of clicks that products generate on Google Shopping within a specific time period. Advertisers … Read the whole story
COMMENTARY
by Derek Gordon
Google bought Zagat Guides last week. If you're as old as me, you've probably purchased more than a few of these pocket-sized guides and … Read the whole story
COMMENTARY
by Roger Barnette
Carol Bartz was ousted as Yahoo's CEO this week. Many in the industry are asking, "What took so long?" In reality the decline of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I served for six years as a director of the Search Engine Marketers Professional Organization. Every six months or so, we'd get together to … Read the whole story
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by Laurie Sullivan
Social media accounts for one out of every four minutes that U.S. users spend online, four out of five people in the United States … Read the whole story
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by Laurie Sullivan
Responsys on Monday will announce the ability to tie in display advertising to its cross-channel email, mobile and social marketing platform. The company continues … Read the whole story
by Wendy Davis
Last month, Web user Betsy Feist alleged in a lawsuit that the company Paxfire and Internet service provider RCN "intercepted, monitored, marketed, and divulged" … Read the whole story
by Laurie Sullivan
Google acquired the review and ratings service Zagat Survey, known for supporting local businesses and advertisers in the restaurant biz. The deal combines the … Read the whole story
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by Steve McClellan
WPP's media and market research subsidiary Kantar has acquired Seattle-based research firm Global Market Insite, which will be integrated into its subsidiary Lightspeed Research. … Read the whole story