Creating the perfect -- or near-perfect -- search marketing campaign comes down to having the technology to analyze consumer search behavior in real-time, as well as support promotional calendars, product … Read the whole story
The U.S. ad economy is continuing to expand, but like the general economy, it appears to be losing some momentum, according to new data … Read the whole story
Google added a feature that lets marketers see the number of clicks that products generate on Google Shopping within a specific time period. Advertisers … Read the whole story
Google bought Zagat Guides last week. If you're as old as me, you've probably purchased more than a few of these pocket-sized guides and … Read the whole story
Carol Bartz was ousted as Yahoo's CEO this week. Many in the industry are asking, "What took so long?" In reality the decline of … Read the whole story
I served for six years as a director of the Search Engine Marketers Professional Organization. Every six months or so, we'd get together to … Read the whole story
Social media accounts for one out of every four minutes that U.S. users spend online, four out of five people in the United States … Read the whole story
Responsys on Monday will announce the ability to tie in display advertising to its cross-channel email, mobile and social marketing platform. The company continues … Read the whole story
Last month, Web user Betsy Feist alleged in a lawsuit that the company Paxfire and Internet service provider RCN "intercepted, monitored, marketed, and divulged" … Read the whole story
Google acquired the review and ratings service Zagat Survey, known for supporting local businesses and advertisers in the restaurant biz. The deal combines the … Read the whole story
WPP's media and market research subsidiary Kantar has acquired Seattle-based research firm Global Market Insite, which will be integrated into its subsidiary Lightspeed Research. … Read the whole story