Joshua Spanier, who as director of communications strategy at Goodby, Silverstein & Partners obliterated the agency's media department, fusing it with its strategy group … Read the whole story

The U.S. ad economy is continuing to expand, but like the general economy, it appears to be losing some momentum, according to new data … Read the whole story

Most websites have forms for one use or another, from enewsletter signups to use as a filtering device. There's a few important things you … Read the whole story

Google bought Zagat Guides last week. If you're as old as me, you've probably purchased more than a few of these pocket-sized guides and … Read the whole story

Social media accounts for one out of every four minutes that U.S. users spend online, four out of five people in the United States … Read the whole story

Responsys on Monday will announce the ability to tie in display advertising to its cross-channel email, mobile and social marketing platform. The company continues … Read the whole story

The number of times a consumer sees an ad before making a purchase can determine the sale, but flaws in media buys can become … Read the whole story

WPP's media and market research subsidiary Kantar has acquired Seattle-based research firm Global Market Insite, which will be integrated into its subsidiary Lightspeed Research. … Read the whole story