SearchBlog
Branding strategies have become as diverse as coffee drinks at Starbucks. Those new to the coffeehouse menu can stand at the counter for what seems like an hour debating on … Read the whole story
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing to the 23% uptick to $14.9 billion in the first half of … Read the whole story
YouTube will launch Google AdWords for video in beta on Wednesday. The tool aims to simplify online video ad campaigns and allow advertisers to … Read the whole story
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to … Read the whole story
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We should have taken it as a sign of things to come. The panel I was moderating at OMMA Global, with the highly provocative … Read the whole story
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For the last three years I've listened to the debate about whether Facebook will be around and still dominant in 10 years. If you'd … Read the whole story
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Facebook had a big week last week -- potentially the biggest of its seven year existence. At the F8 Developer Conference on Thursday, a … Read the whole story
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By all accounts we are well into the social media era: Facebook has 750 million-odd members around the world, including around 155 million in … Read the whole story
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading … Read the whole story
Optimizing campaigns against flawed metrics has prompted a few companies in the ad industry to design recommendation dashboards, based on combining data from search, … Read the whole story
Google has launched a real-time analytics tool that identifies the number of visitors to a specific page on a Web site. The new tool … Read the whole story
