SearchBlog
by Laurie Sullivan, Staff Writer
Yahoo transitioned back to a "premier digital media company" from a search company Monday with the announcement that it would launch a joint portal with ABC News. The agreement creates … Read the whole story
by Laurie Sullivan
Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit … Read the whole story
by Wayne Friedman
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
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by Joe Mandese
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to … Read the whole story
COMMENTARY
by Derek Gordon
I saw an old friend recently over brunch. We hadn't seen one another in a long time, so we had plenty to catch up … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We should have taken it as a sign of things to come. The panel I was moderating at OMMA Global, with the highly provocative … Read the whole story
by Laurie Sullivan
Search trends in a recent Google study appear to forecast sales and identify a shift in behavior of video game players. The findings represent … Read the whole story
by David Goetzl
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading … Read the whole story
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by Joe Mandese
ESPN has signed on as the charter subscriber of a promising new media research system analyzing the actual "day-in-the-life" media behavior of American consumers. … Read the whole story
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by Laurie Sullivan
Google has launched a real-time analytics tool that identifies the number of visitors to a specific page on a Web site. The new tool … Read the whole story