Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, last summer and this week surfaced as CEO of Underdog Media, a 12-person shop in Santa Barbara, Calif. The ... Read the whole story
Cory Treffiletti knew what he was doing when he asked me to join a panel at OMMA Global NY titled, "Why Display is Better ... Read the whole story
On Saturday, Disney World and I both turned 40. So for the past few days, I've been vacationing down at Disney World, and I ... Read the whole story
Advertisers invested 7% more in search advertising during Q3 2011, compared with 6% in the year-ago quarter, according to a report released Wednesday. Overall, ... Read the whole story
Teaching search marketers the nuances of paid and earned media has become a focus for platform providers looking to expand offerings. Clickable debuted tools ... Read the whole story
Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and ... Read the whole story
Type-in ads, also known as CAPTCHAs, can improve brand recall by 67%, according to a study Solve Media plans to release Thursday. The company's ... Read the whole story