Search & Performance Marketing Daily
Wednesday, October 5, 2011

SearchBlog

How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
by Laurie Sullivan, Staff Writer

Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, last summer and this week surfaced as CEO of Underdog Media, a 12-person shop in Santa Barbara, Calif. The ... Read the whole story

  • COMMENTARY
    Why Display Is NOT Better Than Search
    by Aaron Goldman, Op-Ed Contributor

    Cory Treffiletti knew what he was doing when he asked me to join a panel at OMMA Global NY titled, "Why Display is Better ... Read the whole story

  • COMMENTARY
    How The 'Disney Way' Should Guide Your Landing Pages
    by Janet Driscoll Miller

    On Saturday, Disney World and I both turned 40. So for the past few days, I've been vacationing down at Disney World, and I ... Read the whole story

  • Paid-Search Investments Strengthen, Display Rises, RTB Heating Up
    by Laurie Sullivan

    Advertisers invested 7% more in search advertising during Q3 2011, compared with 6% in the year-ago quarter, according to a report released Wednesday. Overall, ... Read the whole story

  • Clickable Dives Into Social Analytics
    by Laurie Sullivan

    Teaching search marketers the nuances of paid and earned media has become a focus for platform providers looking to expand offerings. Clickable debuted tools ... Read the whole story

  • Google Launches Mobile Custom Data Resource
    by Laurie Sullivan

    Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and ... Read the whole story

  • Brand Awareness Up 146% Through Type-In Ads
    by Laurie Sullivan

    Type-in ads, also known as CAPTCHAs, can improve brand recall by 67%, according to a study Solve Media plans to release Thursday. The company's ... Read the whole story