Search & Performance Marketing Daily
Thursday, October 6, 2011
  • App Turns Roofs Into Billboards On Google Earth, Maps

    Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards. The app, Blue Marble, allows brands to place a ... Read the whole story

  • Google+1 Goes Critical, But Not In A Good Way

    I was in Minneapolis' Mall of America and happened to wander by the new Microsoft store. The layout, the look and the feel were ... Read the whole story

  • Media Researcher: Networks Avoid Gaming Platforms At Their Peril

    It's not clear how many network executives come home after a long day and turn on the Xbox for some "Mortal Kombat." Best guess: ... Read the whole story

  • Why Display Is NOT Better Than Search

    Cory Treffiletti knew what he was doing when he asked me to join a panel at OMMA Global NY titled, "Why Display is Better ... Read the whole story

  • Google Launches Mobile Custom Data Resource

    Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and ... Read the whole story

  • Mag Bag: A Tablet Research Bonanza

    Advertising Week has triggered an outpouring of tablet research and guides galore from industry organizations and research firms. Here is a quick roundup of ... Read the whole story

  • Brand Awareness Up 146% Through Type-In Ads

    Type-in ads, also known as CAPTCHAs, can improve brand recall by 67%, according to a study Solve Media plans to release Thursday. The company's ... Read the whole story