MediaPost Publications - Search & Performance Marketing Daily 10/18/2011

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SearchBlog

Crowd Factory Unveils 'Omniture For Social' Analytics Suite

by Laurie Sullivan, Staff Writer

Search marketers have been pondering the influence of social on search for, well, a long time. Personality traits help marketers that are targeting ads and campaigns to understand social graphs … Read the whole story

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Amex Invests In Clickable: Aspires To Be 'AdWords For Social'
by Joe Mandese
Clickable has completed a $12 million round of equity financing, including an undisclosed amount from American Express, which has been utilizing Clickable's platform to … Read the whole story