SearchBlog
by Laurie Sullivan, Staff Writer
The underlying customer data running across social, mobile, search and connected TVs will make a crucial impact in marketing campaigns when it comes to optimizing conversions. For advertisers, data
still … Read the whole story
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by Laurie Sullivan
Google opened its social network to businesses Monday in a move to create links between brands and consumers. The long awaited change didn't come … Read the whole story
by Laurie Sullivan
Free All Media plans to announce Tuesday a $650,000 private equity capital investment for FreeAllMusic.com. The service powers campaigns that tie digital rights management … Read the whole story
by David Goetzl
GroupM, the WPP umbrella media unit, has signed a deal with Kantar looking to use its data to determine the links between TV ad … Read the whole story
COMMENTARY
by Janet Driscoll Miller
To the delight of many search marketers, Google finally launched the much anticipated Google+ Profiles for businesses yesterday. And while the Google+ Pages don't … Read the whole story