SearchBlog
by Laurie Sullivan, Staff Writer
I've written in the past about the advertising industry's attempt to connect platforms similar to the way enterprise resource platform (ERP) providers Oracle, SAP and Microsoft did in the early … Read the whole story
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by Laurie Sullivan
Adobe scooped up another marketing company Wednesday with the acquisition of Efficient Frontier. The digital publishing company, known for turning digital documents into PDFs, … Read the whole story
by Gavin O'Malley
YouTube still dominates streaming media. As such, tracking a campaign's performance on Google's video hub remains a critical component of any marketer's viral video … Read the whole story
by Laurie Sullivan
Tablets have become multitasking devices, with more than 42% of activities occurring while doing another task or engaging with another entertainment medium. But most … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Every quarter, I fill out an online survey about digital marketing trends. One question always shows up: "Are you looking at social as a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
File this one under "It's Going to Catch Up With Us Sometime Soon." As the debate over digital data tracking moves from online behavioral … Read the whole story