SearchBlog
by Laurie Sullivan, Staff Writer
In addition to search marketing, Citigroup Analyst Neil Doshi points to mobile, TV coming online, Facebook, cloud services, local ad markets, and digital goods as long-term online advertising growth
strategies. Read the whole story
by Laurie Sullivan
Citigroup estimates online advertising will grow 21% this year, up from 15% in 2010, according to Neil Doshi, senior equity analyst at Citigroup, who … Read the whole story
by Mark Walsh
Tablets are turning out to be a bigger boon to retailers than initially expected. While only about 10% of Americans own tablets to date, … Read the whole story
COMMENTARY
by Ryan DeShazer
I've been observing an interesting trend in our industry over the past two years: paid search marketers, abandoning their posts to conquer the Web's … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Two great anecdotes from Michael Slinger of Google to start his presentation at the Search Insider Summit on Friday morning. First: several months ago … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google is taking its compulsive mapping of the universe to the next level with indoor maps, which are optimized for mobile devices and are … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Reflecting the growing importance of mobile search to consumers and also to Google's product line, the search giant is introducing a new "bid multiplying" … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
15% of all search queries for financial services are made on a mobile device, according to Google's Michael Slinger. Although he is limited to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Fewer than one out of three mobile advertisers is making an effective use of mobile as a marketing medium, at least insofar as mobile … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Janel Landis Laravie, co-founder of Chacka Marketing, notes that one of the advantages of search marketing over other online channels like social media is … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The panel and audience makes and interesting point today: social search marketing shouldn't be viewed as just a media buy, as it can also be a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Oh, you tech-savvy marketers. A quick poll of attendees at SIS finds the large majority have more than two devices with them; I'm guessing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"No," says Micah Nyatsambo, director of emerging technology for Media Contacts. However adMarketplace is adding that level of transparency, and he predicts that search … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
40% of Yahoo's Search Alliance clicks come from syndicated search, according to Lindsay Johnsons, organizational lead for search affiliates partnerships and operations for Yahoo. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
More confirmation that mobile search currently represents about 15%-20% of total search volume -- that's the amount that Yahoo's publisher partners say comes from … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Yahoo and Microsoft both try to catch bad actors in search marketing up front with filtration mechanisms, according to Shawn Evans of Microsoft Syndication … Read the whole story