In addition to search marketing, Citigroup Analyst Neil Doshi points to mobile, TV coming online, Facebook, cloud services, local ad markets, and digital goods as long-term online advertising growth strategies. Read the whole story
Citigroup estimates online advertising will grow 21% this year, up from 15% in 2010, according to Neil Doshi, senior equity analyst at Citigroup, who … Read the whole story
Tablets are turning out to be a bigger boon to retailers than initially expected. While only about 10% of Americans own tablets to date, … Read the whole story
I've been observing an interesting trend in our industry over the past two years: paid search marketers, abandoning their posts to conquer the Web's … Read the whole story
Two great anecdotes from Michael Slinger of Google to start his presentation at the Search Insider Summit on Friday morning. First: several months ago … Read the whole story
Google is taking its compulsive mapping of the universe to the next level with indoor maps, which are optimized for mobile devices and are … Read the whole story
Reflecting the growing importance of mobile search to consumers and also to Google's product line, the search giant is introducing a new "bid multiplying" … Read the whole story
15% of all search queries for financial services are made on a mobile device, according to Google's Michael Slinger. Although he is limited to … Read the whole story
Fewer than one out of three mobile advertisers is making an effective use of mobile as a marketing medium, at least insofar as mobile … Read the whole story
Janel Landis Laravie, co-founder of Chacka Marketing, notes that one of the advantages of search marketing over other online channels like social media is … Read the whole story
The panel and audience makes and interesting point today: social search marketing shouldn't be viewed as just a media buy, as it can also be a … Read the whole story
Oh, you tech-savvy marketers. A quick poll of attendees at SIS finds the large majority have more than two devices with them; I'm guessing … Read the whole story
"No," says Micah Nyatsambo, director of emerging technology for Media Contacts. However adMarketplace is adding that level of transparency, and he predicts that search … Read the whole story
40% of Yahoo's Search Alliance clicks come from syndicated search, according to Lindsay Johnsons, organizational lead for search affiliates partnerships and operations for Yahoo. … Read the whole story
More confirmation that mobile search currently represents about 15%-20% of total search volume -- that's the amount that Yahoo's publisher partners say comes from … Read the whole story
Yahoo and Microsoft both try to catch bad actors in search marketing up front with filtration mechanisms, according to Shawn Evans of Microsoft Syndication … Read the whole story