SearchBlog
by Laurie Sullivan, Staff Writer
Search data will integrate with a variety of media channels, changing the way demand side platforms (DSPs) support online advertising and increase the return on investment (ROI) on campaigns. After … Read the whole story
by Karl Greenberg
The program, Visit Florida Magazine, involves travel stories published to mobile devices like smartphones and tablets that are being written and edited by a … Read the whole story
by Steve Smith
Following Flipboard's lead, Google Currents is a new tablet and smartphone news aggregator refashioning branded media news feeds into magazine-like experiences. Read the whole story
by Laurie Sullivan
Mobile queries on tablets could support a cross-channel search and TV campaign strategy. Brands must consider why consumers make purchases through apps or Web … Read the whole story
COMMENTARY
by Derek Gordon
Google's found new ways to bring advertising to your fingertips. And it's being pretty clever about it. Read the whole story