SearchBlog
Search syndication lacks transparency, as well as controls on pricing and placement through networks.. But will companies change processes and add tools to give marketers what they want? Some marketers … Read the whole story
Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting … Read the whole story
Despite a lack of measurement standards, local online ad spending will show double-digit growth over the next few years, and continue to increase its … Read the whole story
Most marketers -- 72.7% -- participating in MediaPost's Search Insider Summit survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords … Read the whole story
Despite the generational divide often underscored by technology, new data from Nielsen shows that Android phone users of different age groups have remarkably similar … Read the whole story
An insurance company has sued Google for allegedly violating a state law regarding deceptive trade practices by returning search results that include links to … Read the whole story
