Social signals influences search engine optimization. Jim Yu, BrightEdge CEO, identifies simple steps that brands can take to influence how search results serve up in queries. For starters, he suggests … Read the whole story
A lack of data in search syndication campaigns remains the biggest barrier to gaining exceptional return on investments, so marketers are calling for Google, … Read the whole story
Verizon's reported decision to block Google Wallet is a "textbook example of anti-competitive behavior," advocacy group Free Press said Tuesday in a letter to … Read the whole story
The meme is officially meta! I've tracked the buzzwords at the past 11 Search Insider Summits -- but last week's event took things to … Read the whole story