High mobile adoption rates among consumers and advertisers point to an increase in data from in-app call tracking for phone numbers in ads. Insight released Monday by Telmetrics, which provides … Read the whole story
Google's auction-based TV ad market has picked up inventory from cable operator Cox Communications, boosting its reach into 42 million homes. The online Google … Read the whole story
Microsoft is working to target ads across computers, mobile and television, bringing in offline data from multiple sources. The company already has consumer product … Read the whole story
After acquiring IBM computer technology and patents years ago, Lenovo built a solid reputation in the commercial space. Now it wants a bigger piece … Read the whole story
Handing Google a significant victory, a federal judge has ruled that search marketers suing the company for its "parked domains" and "errors" program may … Read the whole story
2011 was a breakout year for Covario Inc. Founded in 2006, the San Diego search agency's growth dramatically accelerated in 2011 due to advancements … Read the whole story