Search expert Tao Zhang joined Covario from Baidu in February to support North American companies that want to expand paid search campaigns internationally. The account director for the digital marketing … Read the whole story
One could argue that Google, Amazon, Apple, and Facebook now control the fate of online commerce, per a new Forrester report. Online retailers' success … Read the whole story
Key performance indicators will become far more proprietary as calculations and analytics continue to integrate into everything from search engine marketing to baseball, according … Read the whole story
In the immortal words of Whitesnake, here I go again. It's time for another column distilling search marketing lessons from unlikely sources. Last week … Read the whole story