Ad tags in emails give publishers the ability to drive revenue one click closer, helping to fund email programs. The alliance created by LiveIntent, which sells email ad inventory similar … Read the whole story
Tablets and smartphones continue to influence local search and consumer buying habits, but social networks, mobile apps and daily deals have become the go-to … Read the whole story
Facebook has become an organic acquisition channel for Publishers Clearing House Online, which may drive up engagement rates. The higher the Fan count, the … Read the whole story
On a big TV viewing night, Oprah Winfrey looked to gain some visibility during ABC's Academy Awards telecast with a commercial promoting her OWN … Read the whole story
Google's new privacy policy, slated to take effect on Thursday, violates a European directive requiring companies to tell people how their data will be … Read the whole story
The goal here is to find both discounted airfares and hotel rates quickly then book, and CheapOair is as good as its word—detailing flight … Read the whole story
The Ask.com mobile app integrates voice-to-text technology enabling users to type or speak questions and receive an answer from either a real person or … Read the whole story
AAA's Auto Buying Tools app gives consumers the ability to modify car details and refresh pricing data on the showroom floor as they search … Read the whole story
The Westfield Malls mobile app helps consumers discover the best deals, meals, and movie times at any Westfield mall. Aside from mall maps, directories, … Read the whole story
Timing can become a major factor for success when designing and launching a mobile application considering location. With gasoline in some markets heading between … Read the whole story
eMarketer recently released a ra-ra forecast for the advertising technology industry: the company predicts ad revenue from ad-supported mobile content will grow roughly 10 … Read the whole story