While talking with Suzy Sandberg, president at digital marketing firm PM Digital, around the holidays last year about optimizing paid-search campaigns, she spoke about using the weather to determine product … Read the whole story
Adobe Systems will push deeper into online marketing, adding features in the Adobe Digital Marketing Suite that can predict consumer behavioral patterns. Some of … Read the whole story
In my last column, I dropped Searchery Rhymes/For bedtimes to go smooth without a peep./Today, I got some harder core prose/ For search pros … Read the whole story
Schema.org is a shared vocabulary of semantic markup language (or structured data), similar to other languages before, such as RDFa and microformats. Schema uses … Read the whole story