Search & Performance Marketing Daily
Thursday, March 22, 2012
  • Online, Offline Data Ad Platforms Emerge

    Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data ... Read the whole story

  • Microsoft's Bid To Strengthen adCenter

    adCenter, Microsoft's paid-search marketing platform for Bing, has made some improvements to the system: automated bid recommendation analysis, targeting features. location-based options and click-to-call ... Read the whole story

  • Drive Traffic To Website During Breaking News

    Optify, comparing Bing and Google and their algorithms around breaking news, has released a report analyzing how search engines react during breaking news events, ... Read the whole story

  • Mozilla To Encrypt Google Search Traffic

    Last year, Google said it would start encrypting some search traffic for signed-in users who click on organic results. With the move, the company ... Read the whole story

  • Welders: Creating Sparks In The Social Space

    A few weeks ago, I was asked to keynote at an annual gathering of welding equipment manufacturers. The topic? Social media, which had emerged ... Read the whole story