It takes informative and engaging content to get videos indexed in search engine results or to get people to share them. Producing entertaining videos that help solve problems increases the … Read the whole story
Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data … Read the whole story
adCenter, Microsoft's paid-search marketing platform for Bing, has made some improvements to the system: automated bid recommendation analysis, targeting features. location-based options and click-to-call … Read the whole story
Optify, comparing Bing and Google and their algorithms around breaking news, has released a report analyzing how search engines react during breaking news events, … Read the whole story
Last year, Google said it would start encrypting some search traffic for signed-in users who click on organic results. With the move, the company … Read the whole story
A few weeks ago, I was asked to keynote at an annual gathering of welding equipment manufacturers. The topic? Social media, which had emerged … Read the whole story