Search & Performance Marketing Daily
Tuesday, March 27, 2012
  • Ad Researchers Shift Pursuit From Perfection To Holistic Grail

    Speaking on a panel at the Advertising Research Foundation conference, agency executives stressed the need for integrated data insights that allow true insight into ... Read the whole story

  • Post Exec Firings, Microsoft Considers Management, Search Direction

    An internal investigation at Microsoft that gave GM Mike Nichols additional responsibilities for Bing marketing, after last week's dismissal of top execs Eric Hadley ... Read the whole story

  • Appolicious Rolls Out App Search Ad Platform

    Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own ... Read the whole story

  • uSamp Launches Hispanic Panel For Ad Research

    Reflecting the growing importance of the U.S. Hispanic marketplace to marketers and advertisers, the last few months have brought a flurry of activity in ... Read the whole story

  • AVG Builds In Do Not Track Default Into Internet Security Software

    AVG Technologies has added a default do-not-track feature in its Internet security software. The company offers a version to consumers for free. The product, ... Read the whole story

  • CBS Research: TV Drives WOM In Digital World

    Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? In industry argot, it's word of ... Read the whole story

  • Telling A Brand Story Through Transmedia

    Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social ... Read the whole story