Google will run a DoubleClick for Advertisers experiment, with help from brand measurement research firm Vizu, that could change the way companies measure brand … Read the whole story

I was asked an interesting question by a client the other day: "What is the minimum spending threshold for paid search? Below what level … Read the whole story

Every day in nature, avalanches both big and small occur, in areas so unreachable and remote that humans never see them. In the world … Read the whole story

In addition to using social media for distributing advertising, marketers have long recognized that social media is a valuable tool for research -- and … Read the whole story