SearchBlog
by Laurie Sullivan, Staff Writer
Finding human connection means bringing together technology and products to make that connection, which can lead consumers to jump from Twitter, Facebook and other social sites to make a purchase. … Read the whole story
by Steve McClellan
WPP's GroupM has created a new innovations unit called GroupM Next that will be overseen by Chris Copeland, the CEO of GroupM Search. The … Read the whole story
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by Laurie Sullivan
The search engine marketing industry should brace for consolidation this year, as enterprise brands look for a variety of SEM services and support from … Read the whole story
by Laurie Sullivan
More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to … Read the whole story
COMMENTARY
by Janet Driscoll Miller
For months now, marketers have been debating the benefits of Google+. With other options for social engagement, why should you make Google+ a priority? Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Aaron honors Whitney Houston with a search-related take on one of her greatest hits. Read the whole story