Bazaarvoice has released a platform allowing brands to integrate review comments in display ads, similar to the way search engines Google and Microsoft pulled in live Twitter tweets to google.com … Read the whole story
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations … Read the whole story
Next week, at theSearch Insider Summit, in addition to my day job as resident buzz-tracker, I'll be donning a polyester suit and hosting the … Read the whole story
There has been a lot of digital ink spilled over the recent changes to Google's algorithm and what it means for the SEO industry. … Read the whole story