Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search … Read the whole story
edo is building out an advertising channel where a swipe of a credit or a debit card becomes the signal to serve up ads. … Read the whole story
In his book "The Believing Brain," Michael Shermer spends several hundred pages exploring just how powerful beliefs are in forming our view of the … Read the whole story
A group of researchers at Microsoft and the CS Department of Technion-Israel Institute of Technology explored methods for modeling query and click behavior in … Read the whole story
Search engines have a free-speech right to display whichever results they choose, in whichever order they choose, constitutional law scholar Eugene Volokh argues in … Read the whole story