Paid-search audit tools identify failing campaigns, allowing marketers to quickly make changes and optimize content. But small businesses don't always have access to these tools. So this week iProspect made … Read the whole story
Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display … Read the whole story
A French court dismissed a copyright lawsuit against YouTube on Tuesday, deeming the Google-owned video-sharing site's processes for removing copyrighted material uploaded to the … Read the whole story
Three years ago, I laid out a 12-step program for breaking the Google habit, but have yet to personally conquer step two: "Believe that … Read the whole story