SearchBlog
by Laurie Sullivan, Staff Writer
Complexities in multichannel advertising, between offline and online, kept the ad industry from bridging the gap sooner. Not until recently did search engines Google, Bing and Yahoo learn how to … Read the whole story
by Laurie Sullivan
AdMob mobile advertising on Thursday became part of AdWords. The integration, similar to DoubleClick's announcement earlier this week, combines access to multiple Google platforms … Read the whole story
by Laurie Sullivan
Venture capitalists have infused $10 million in Magnetic, enabling the search retargeting company to build out services like mobile. Magnetic CEO James Green said … Read the whole story
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by Laurie Sullivan
Google and digital agency GroupM Next launched a series of events to focus on specific markets and verticals. Exclusive to the agency's clients, the … Read the whole story