Free People uses paid search to understand the type of consumers coming to its Web site, along with non-branded campaigns that generate new customer sales. It's not so unusual to … Read the whole story
There's no shortage of money for companies innovating in the marketing and digital advertising space. Business-to-business and business-to-consumer, Online Media & Technology, Marketing & … Read the whole story
Google Chrome on iOS is not a Safari killer, but its conveniences for users of the browser on other platforms are immediately obvious. It … Read the whole story
Microsoft got into hot water with the FTC and ad industry self-regulators recently over its decision to ship its next version of Internet Explorer, … Read the whole story
In last week's column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the … Read the whole story
Anyone interested in the data story and how consumers will grasp the power of data in their lives, will want to keep an eye … Read the whole story