SearchBlog
by Laurie Sullivan, Staff Writer
Marketers have made improvements in attribution modeling to determine how online video, search, social, display ads, mobile and other media contribute to sales or the awareness of a brand. A … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Today, I want to talk about the last of the three posts by Harvard Business Review bloggers, Karen Freeman, Patrick Spenner and Anna Bird … Read the whole story
by Karl Greenberg
The site, which crawls the web for product listings on other sites aggregates from a very long-tail of some 500,000 online stores in North … Read the whole story
by Wendy Davis
Google has been sued for allegedly copying portions of its video chat platform from the company Be In, which offers its own video chat … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
With more and more free analytics and sharing tools available from publishers, the number of tracking elements per page grows as well. What started … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Google knows just a wee bit about display ads and a wee bit about video ads. But how do the two mediums play together? Read the whole story