Wednesday, July 11, 2012
SearchBlog
Tracking online marketers' budgets and costs per click can help marketers understand how to allocate budgets. Paid-search spending rose 29% in Q2 2012, compared with the year-ago quarter -- down … Read the whole story
Attribution modeling analyzes how different types of advertising, such as mobile, display, email and search, can influence a consumer's decision to make a purchase. … Read the whole story
- COMMENTARY
The Federal Trade Commission is close to finalizing a deal with Google that calls for it to pay $22.5 million to settle charges that … Read the whole story
- COMMENTARY
Pop quiz hot shot: What do Steve Jobs, Israel, Billy Beane, Don Draper, and Bonnaroo have in common ? All of the above have … Read the whole story
