SearchBlog
by Laurie Sullivan, Staff Writer
Brace for another acronym. Add it to the list of C-level executives living with three-letter words like CMO, CTO, CFO, CEO, and COO. Read the whole story
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by Joe Mandese
The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods … Read the whole story
by Laurie Sullivan
Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. … Read the whole story
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by Laurie Sullivan
Drilling into media paths to determine what drives consumers to purchase is key to improving efficiencies in cross-channel marketing and advertising. For both retail … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Do advancements in display advertising make advertisers better off today compared to four years ago? As technologies like programmatic buying and native ad units … Read the whole story
COMMENTARY
by Rob Garner
Yesterday may have been Yahoo's best day in the last five years. Marissa Mayer will be CEO, and Yahoo couldn't have found a better … Read the whole story
COMMENTARY
by Ryan DeShazer
I don't know if "shocking" is the right word. Improbable. Unexpected. Sad. Indescribable. Last Thursday Digg announced it had been sold to Betaworks for … Read the whole story