SearchBlog
Brace for another acronym. Add it to the list of C-level executives living with three-letter words like CMO, CTO, CFO, CEO, and COO. Read the whole story
The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods … Read the whole story
Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. … Read the whole story
Drilling into media paths to determine what drives consumers to purchase is key to improving efficiencies in cross-channel marketing and advertising. For both retail … Read the whole story
COMMENTARYDo advancements in display advertising make advertisers better off today compared to four years ago? As technologies like programmatic buying and native ad units … Read the whole story
- COMMENTARY
Yesterday may have been Yahoo's best day in the last five years. Marissa Mayer will be CEO, and Yahoo couldn't have found a better … Read the whole story
- COMMENTARY
I don't know if "shocking" is the right word. Improbable. Unexpected. Sad. Indescribable. Last Thursday Digg announced it had been sold to Betaworks for … Read the whole story
