Search & Performance Marketing Daily
Wednesday, July 18, 2012
  • Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research

    The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods ... Read the whole story

  • Zaarly Buy Button Links Publishers To Local Businesses

    Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. ... Read the whole story

  • Attribution Requires Marketers To Understand Display Ad Impact

    Drilling into media paths to determine what drives consumers to purchase is key to improving efficiencies in cross-channel marketing and advertising. For both retail ... Read the whole story

  • What Is Premium Now?

    Do advancements in display advertising make advertisers better off today compared to four years ago? As technologies like programmatic buying and native ad units ... Read the whole story

  • Marissa Mayer Hire Gives Yahoo Much-Needed Lift

    Yesterday may have been Yahoo's best day in the last five years. Marissa Mayer will be CEO, and Yahoo couldn't have found a better ... Read the whole story

  • Three Lessons Learned From Digg's Burial

    I don't know if "shocking" is the right word. Improbable. Unexpected. Sad. Indescribable. Last Thursday Digg announced it had been sold to Betaworks for ... Read the whole story