Search & Performance Marketing Daily
Thursday, July 26, 2012
  • Social Media Revs To Reach Nearly $17 Billion

    Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The … Read the whole story

  • Aegis Accelerates Chinese Search Roll-Up, Expands Into 'Second Tier' Markets

    Aegis Group this morning unveiled its second significant investment in a digital agency in China this week, announcing a "strategic" stake in Chinese search … Read the whole story

  • Third-Party Cos. Can Sell Google Cloud Services

    Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a … Read the whole story

  • Google Enters TV Biz, Google Fiber Debuts In Kansas City

    Google became a service provider Thursday with the official launch of Google Fiber. The service initially rolls out to support television and Internet access … Read the whole story

  • Restaurants And Babies Top Local Search and Growth Categories

    According to a new Insights Report, based on data from 563 million searches and 11 billion impressions in across the YP Local Ad Network, … Read the whole story

  • Marissa Mayer And Yahoo's Regression To The Mean

    There is not a lot of overlap between the universes of Gord Hotchkiss and Marissa Mayer, but our orbits have intersected on a few … Read the whole story

  • Search's >2%/30% Rule

    You know that old saw about certain media not getting their fair share of ad dollars relative to the amount of time consumers spend … Read the whole story

  • Advertising Budgets: Where Do They Go?

    Dan Salmon, Equity Research Analyst, Advertising and Marketing Services, BMO Capital Markets, gives us a snapshot of how advertising budgets get allocated: Paid media … Read the whole story