Search & Performance Marketing Daily
Wednesday, August 29, 2012
  • Google Touts Nexus 7 On Home Page

    Google took the rare step of promoting a retail product directly on its home page. It's touting the Nexus 7 tablet, its $199 answer ... Read the whole story

  • Google Analytics Experiments Can Cause An SEO Challenge

    Back in June, I detailed the sun setting on Google Website Optimizer in favor of the new Google AdWords Experiments. For the most part, ... Read the whole story

  • Moms Mobilized: Smartphones Prominent In Back-To-School Planning

    Mobile devices are becoming as common to the back-to-school ritual as fights over hem lengths and a new backpack. A new IAB/Meredith study shows ... Read the whole story

  • Three Messages That Kill Deliverability

    More than any others, these three message types drive complaints. They hit spam traps. They are sent to dead accounts. They get ignored. They ... Read the whole story

  • thePlatform Refines Online Video mpx

    Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce ... Read the whole story

  • Why Consumers Want A Shared Voice

    Where there's a customer, there's a genuine story waiting to be told. Brands must engage their customers on a level that identifies and features ... Read the whole story

  • Mid-Rolls Growing, But Do Consumers Like Them?

    By many counts, mid-rolls are among the fastest-growing online video ad formats, but consumers might not be so fond of this style of marketing. ... Read the whole story