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Video chat from long tables in boardrooms and meeting rooms, where employees stared at a large screen on one side of the room, initially emerged as a way to reduce … Read the whole story
Google took the rare step of promoting a retail product directly on its home page. It's touting the Nexus 7 tablet, its $199 answer … Read the whole story
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Back in June, I detailed the sun setting on Google Website Optimizer in favor of the new Google AdWords Experiments. For the most part, … Read the whole story
Mobile devices are becoming as common to the back-to-school ritual as fights over hem lengths and a new backpack. A new IAB/Meredith study shows … Read the whole story
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More than any others, these three message types drive complaints. They hit spam traps. They are sent to dead accounts. They get ignored. They … Read the whole story
Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce … Read the whole story
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Where there's a customer, there's a genuine story waiting to be told. Brands must engage their customers on a level that identifies and features … Read the whole story
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By many counts, mid-rolls are among the fastest-growing online video ad formats, but consumers might not be so fond of this style of marketing. … Read the whole story
