SearchBlog
A fine-tuned on-site search engine can drive up conversions and page views. Wal-Mart Stores said its Wal-Mart Labs research and technology hub built a new search engine for Walmart.com from … Read the whole story
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their … Read the whole story
- COMMENTARY
This isn't so much a column, I suppose, as it is a meditation. It's the kind of column -- er, meditation ---that I write … Read the whole story
Advertising industry insiders and analysts anticipate that on-site search will become one of the next services Facebook rolls out. With search ads now part … Read the whole story
- COMMENTARY
What's that you say, "Facebook?" Not even close. "YouTube," closer, but still off by a mile. The largest digital social media platform in the … Read the whole story
After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV … Read the whole story
Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher … Read the whole story
Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by … Read the whole story
