SearchBlog
by Laurie Sullivan, Staff Writer
It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and mobile. Reasons vary depending on the … Read the whole story
by Laurie Sullivan
Google now generates revenue from Product Listing Ads, leading Adlucent CTO Michael Griffin to predict PLAs will soon replace paid-search ads at the top … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I made it! I got through the summer without writing too many "filler" columns triggered by the realization it was already Wednesday and my … Read the whole story
by Laurie Sullivan
Targeted content will increasingly become important on mobile devices through on-site and in-app search for a variety of industries, for example, the travel industry. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumers aren't just watching video on many different devices; they often start a video on one device and finish it on another. In a … Read the whole story
by Wendy Davis
Privacy concerns are driving most app users -- 57% -- either to remove particular apps, or to decide against installing them, according to a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As we continue to explore the complexities of interactivity with devices and touch interfaces, it becomes clearer that marketers need to address moods and … Read the whole story
by Mark Walsh
Facebook isn't ramping up its mobile ad revenue fast enough to keep up with Twitter. A new eMarketer forecast projects the microblogging service will … Read the whole story
COMMENTARY
by OMMA Editors
Samsung worked with Covario to ensure organic search had a significant influence on the redesign or on a new Web site. For the 2011 … Read the whole story
COMMENTARY
by OMMA Editors
Few companies optimize images for search results well. Intrapromote did it for Honda after other sites began outranking images for its own content. The … Read the whole story
COMMENTARY
by OMMA Editors
About 1 percent of online searches are for recipes, but Land O’Lakes didn’t know it until Colle+McVoy and Nina Hale optimized the ton of … Read the whole story
COMMENTARY
by Staff Writers
Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign to drive Web site traffic past what television does. The non-brand campaigns yielded … Read the whole story
COMMENTARY
by OMMA Editors
FKM set up a paid search campaign optimizing keywords like “the pitch amc” and “fkm agency” prior to the show. The agency targeted the … Read the whole story
COMMENTARY
by OMMA Editors
Mindshare’s partnership with Google allowed it to run early tests of a chat-in-ad feature for SAP. The paid search ad let people searching on … Read the whole story