It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and mobile. Reasons vary depending on the … Read the whole story
Google now generates revenue from Product Listing Ads, leading Adlucent CTO Michael Griffin to predict PLAs will soon replace paid-search ads at the top … Read the whole story
I made it! I got through the summer without writing too many "filler" columns triggered by the realization it was already Wednesday and my … Read the whole story
Targeted content will increasingly become important on mobile devices through on-site and in-app search for a variety of industries, for example, the travel industry. … Read the whole story
Consumers aren't just watching video on many different devices; they often start a video on one device and finish it on another. In a … Read the whole story
Privacy concerns are driving most app users -- 57% -- either to remove particular apps, or to decide against installing them, according to a … Read the whole story
As we continue to explore the complexities of interactivity with devices and touch interfaces, it becomes clearer that marketers need to address moods and … Read the whole story
Facebook isn't ramping up its mobile ad revenue fast enough to keep up with Twitter. A new eMarketer forecast projects the microblogging service will … Read the whole story
Samsung worked with Covario to ensure organic search had a significant influence on the redesign or on a new Web site. For the 2011 … Read the whole story
Few companies optimize images for search results well. Intrapromote did it for Honda after other sites began outranking images for its own content. The … Read the whole story
About 1 percent of online searches are for recipes, but Land O’Lakes didn’t know it until Colle+McVoy and Nina Hale optimized the ton of … Read the whole story
Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign to drive Web site traffic past what television does. The non-brand campaigns yielded … Read the whole story
FKM set up a paid search campaign optimizing keywords like “the pitch amc” and “fkm agency” prior to the show. The agency targeted the … Read the whole story
Mindshare’s partnership with Google allowed it to run early tests of a chat-in-ad feature for SAP. The paid search ad let people searching on … Read the whole story