SearchBlog
by Laurie Sullivan, Staff Writer
Social analytics will become the next tool to identify whether social buzz and campaigns can support search engine marketing, as more marketers integrate a variety of media. Determining the success … Read the whole story
COMMENTARY
by Chad White
After releasing our 4th annual Email Design Look Book a few weeks ago, I was asked how the fourth edition was different from the … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit. The concept not only makes search engine … Read the whole story
COMMENTARY
by Robert Wollan
Consumers value offerings that target their needs and desires with precision. Leading companies will develop those offerings by combining their analytics' horsepower, improving traditional … Read the whole story
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by Gavin O'Malley
Different social networks lend themselves to different strategic objectives. Deciding which marketing channel is best is a tactical move. Facebook, for instance, dominates as … Read the whole story