SearchBlog
by Laurie Sullivan, Staff Writer
Google influences the majority of metrics affecting business, as more transactions go online. Not just ecommerce on desktops, smartphones or tablets, but the ability to find information online that
eventually … Read the whole story
by Laurie Sullivan
InsightExpress has developed a method to link and measure consumer attitude and behavior as they relate to mobile ads. The research method allows marketers … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
"That's the news from Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average." … Read the whole story
by Mark Walsh
Facebook in June announced plans to launch a real-time bidded (RTB) ad marketplace allowing advertisers to reach users on the social network based on … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' is the fastest growing form of retargeting and is used for acquisition, prospecting … Read the whole story
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by Joe Mandese
Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement … Read the whole story