Google influences the majority of metrics affecting business, as more transactions go online. Not just ecommerce on desktops, smartphones or tablets, but the ability to find information online that eventually … Read the whole story
InsightExpress has developed a method to link and measure consumer attitude and behavior as they relate to mobile ads. The research method allows marketers … Read the whole story
"That's the news from Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average." … Read the whole story
Facebook in June announced plans to launch a real-time bidded (RTB) ad marketplace allowing advertisers to reach users on the social network based on … Read the whole story
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' is the fastest growing form of retargeting and is used for acquisition, prospecting … Read the whole story
Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement … Read the whole story