Search & Performance Marketing Daily
Wednesday, September 19, 2012
  • Adobe Creates IPad Publishing App Tool

    Adobe will attempt to capture more of the publishing market by appealing to small companies and individuals creating content in apps for iPads. The … Read the whole story

  • Gone (To The Party) Girl: How Life Informs Search

    There are two things I'm wildly attracted to: smarts and celebrity gossip. I attribute the latter to my lacking awareness of cultural happenings. Reading … Read the whole story

  • 'Planner' To Optimize Online Video Buys

    With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, … Read the whole story

  • Future of SEM is Beyond the Search Engines

    A recent Forrester report found 30% of online shopping trips start with Amazon—compared to only 19% with Google. Amazon’s long march to be “the … Read the whole story

  • Social, Mobile Soar In Back-To-School Finale

    As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social … Read the whole story

  • Neuroscience Research Indicates Boomers Open To Pitch-Perfect Ads

    There are multiple reasons why advertisers are drawn to the 18-to-49 demographic. The least interesting is the potential for a more efficient buy. As … Read the whole story