Search & Performance Marketing Daily
Wednesday, September 19, 2012
  • Adobe Creates IPad Publishing App Tool

    Adobe will attempt to capture more of the publishing market by appealing to small companies and individuals creating content in apps for iPads. The ... Read the whole story

  • Gone (To The Party) Girl: How Life Informs Search

    There are two things I'm wildly attracted to: smarts and celebrity gossip. I attribute the latter to my lacking awareness of cultural happenings. Reading ... Read the whole story

  • Adap.tv 'Planner' To Optimize Online Video Buys

    With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv ... Read the whole story

  • Future of SEM is Beyond the Search Engines

    A recent Forrester report found 30% of online shopping trips start with Amazon—compared to only 19% with Google. Amazon’s long march to be “the ... Read the whole story

  • Social, Mobile Soar In Back-To-School Finale

    As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social ... Read the whole story

  • Neuroscience Research Indicates Boomers Open To Pitch-Perfect Ads

    There are multiple reasons why advertisers are drawn to the 18-to-49 demographic. The least interesting is the potential for a more efficient buy. As ... Read the whole story