SearchBlog
by Laurie Sullivan, Staff Writer
C-level executives have become increasingly interested in seeing the tangible metrics tied to business objectives and returns for both paid search and search engine optimization -- but especially SEO,
agrees … Read the whole story
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by Laurie Sullivan
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
by Laurie Sullivan
A $22.5 million civil penalty against Google for improperly tracking Apple Safari users brought on by the Federal Trade Commission gave Bing the fodder … Read the whole story
by Sarah Mahoney
As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million … Read the whole story
COMMENTARY
by Roger Barnette
Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few … Read the whole story
COMMENTARY
by Megan Fearnow
Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in … Read the whole story