SearchBlog
C-level executives have become increasingly interested in seeing the tangible metrics tied to business objectives and returns for both paid search and search engine optimization -- but especially SEO, agrees … Read the whole story
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
A $22.5 million civil penalty against Google for improperly tracking Apple Safari users brought on by the Federal Trade Commission gave Bing the fodder … Read the whole story
As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million … Read the whole story
- COMMENTARY
Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few … Read the whole story
- COMMENTARY
Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in … Read the whole story
