Search & Performance Marketing Daily
Friday, September 21, 2012
  • Google ZMOT: Marketing Purchase Path Becomes 'Flight Map'

    Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He ... Read the whole story

  • Microsoft Bing, Apple Get Aggressive On Google Missteps

    A $22.5 million civil penalty against Google for improperly tracking Apple Safari users brought on by the Federal Trade Commission gave Bing the fodder ... Read the whole story

  • ComScore: Mobile Shoppers Reach 86 Million

    As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million ... Read the whole story

  • The Future Of Search

    Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few ... Read the whole story

  • It Takes More than Big Data To Target Customers

    Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in ... Read the whole story