Search & Performance Marketing Daily
Thursday, September 27, 2012
  • Obama, Romney Find Political Power In Online Ads

    The U.S. presidential candidates put a heavy focus on display, social and search ads during the first half of 2012. President Barack Obama spent … Read the whole story

  • Social Media Leads To Email And Search Conversion Path

    Email and search marketers might feel as if they have an uphill climb to influence new customers and secure old, but a recent study … Read the whole story

  • A Decade With The Database Of Intentions

    It's been over 10 years since John Battelle first started considering what he called the "Database of intentions." It was, and is: "the aggregate … Read the whole story

  • Yahoo, Team On Contextual Ads

    Yahoo is getting back into the business, serving contextual ads on third-party sites through a new partnership with The program allows publishers to … Read the whole story

  • Facebook Declines In Social Video Engagement, Web Site Visits Rise

    Facebook is still a dominant force in social advertising, but it has started to dip in video ad engagement. That's one of the findings … Read the whole story

  • Is Online Chatter Predicting The Success (Or Failure) Of Your Email Campaigns?

    I recently read a statistic in the Harvard Business Review that researchers who invested in brands based on online reviews did 7.9% better than … Read the whole story