Marketers allocated 16.3% of total search budgets to U.S. mobile search campaigns in Q3 2012 -- up from 14% in the year-ago quarter, according to a report released Thursday. Read the whole story
The U.S. presidential candidates put a heavy focus on display, social and search ads during the first half of 2012. President Barack Obama spent … Read the whole story
Email and search marketers might feel as if they have an uphill climb to influence new customers and secure old, but a recent study … Read the whole story
It's been over 10 years since John Battelle first started considering what he called the "Database of intentions." It was, and is: "the aggregate … Read the whole story
Yahoo is getting back into the business, serving contextual ads on third-party sites through a new partnership with Media.net. The program allows publishers to … Read the whole story
Facebook is still a dominant force in social advertising, but it has started to dip in video ad engagement. That's one of the findings … Read the whole story
I recently read a statistic in the Harvard Business Review that researchers who invested in brands based on online reviews did 7.9% better than … Read the whole story