SearchBlog
by Laurie Sullivan, Staff Writer
Google has announced a collection of catalog apps from more than 300 brands now available on the Web -- but how and when will product listing ads, search data and … Read the whole story
by Laurie Sullivan
The Search Agency will introduce a performance-driven business model to online marketing this week that company executives call h(SEO). The model, which moves toward … Read the whole story
COMMENTARY
by Daniel Bornstein
Consumers are not commodities; they are individuals who want to be treated as such. Brands that recognize this, and can tell a compelling story … Read the whole story
by Mark Walsh
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video ad spending will continue its rapid trajectory this year, and into the next two years, with high double-digit rises as marketers move … Read the whole story
by Gavin O'Malley
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
COMMENTARY
by Zephrin Lasker
For the last two years, there have been more mobile phones shipped in America than there were desktops and laptops combined. And yet, the … Read the whole story
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by Laurie Sullivan
New markets, new media, consumer insight, and a method to better communicate ideas internally that WPP CEO Sir Martin Sorrell refers to as "horizontality" … Read the whole story