SearchBlog
by Laurie Sullivan, Staff Writer
The challenge of linking intent from social ad campaigns with search engine marketing strategies has surpassed the act of tying social signals into search. The combination of social search no … Read the whole story
-
by Gavin O'Malley
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
There seems to be an ongoing debate in the SEM world on the role of people vs. technology. Of course, it's not an either/or … Read the whole story
by Laurie Sullivan
The PBS documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide," aired this week, but its social campaigns live on. Microtargeting in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook remains at odds with investors as the stock price falters from its IPO highs, but overall Facebook remains in favor with many site … Read the whole story
by Mark Walsh
Sprint is taking a bigger step into the ad business. The nation's third-largest wireless operator launched Pinsight Media+, a new advertising service that allows … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Now the same bidding platforms that we use to buy keywords are starting to access social inventory and display inventory on the exchanges. We … Read the whole story
-
by Joe Mandese
In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
From Mitt Romney's 47% video to the millions of views of political convention speeches, online video has proved to be a vital tool in … Read the whole story
COMMENTARY
by David Goetzl
If just several years ago, mining for TV targeting gold seemed as tough as holding out a pan in a stream, it's pretty impressive … Read the whole story