The cost per click for paid-search ads in Q3 2012 widely fluctuated per engine. For the second consecutive quarter, advertisers witnessed 6% inflation in keyword prices, according to the report. … Read the whole story
Convertro believes it solved the problem that will eventually enable social media marketing to become a viable strategy. Code embedded in the referrals allows … Read the whole story
A new report from Borrell Associates concludes that the Internet has become more of an advertising utility than an ad medium, given the demand … Read the whole story
While some Web publishers have been squeezed by tighter ad budgets and a slow economy, new figures show that the online ad market is … Read the whole story
U.S. spending on mobile Internet advertising will top all other countries in the world for the first time this year, per eMarketer. Until this … Read the whole story
Contrary to its namesake, Interpublic's Momentum unit is asking its clients to put the brakes on some of their digital media acceleration. Armed with … Read the whole story
You know you've found a good topic for a column when half the comments are in support of whichever side of the topic you've … Read the whole story
New figures from the Interactive Advertising Bureau released yesterday in its "Digital Hispanic Consumer " report reveals that the Hispanic consumer overindexes on many … Read the whole story