SearchBlog
by Laurie Sullivan, Staff Writer
The cost per click for paid-search ads in Q3 2012 widely fluctuated per engine. For the second consecutive quarter, advertisers witnessed 6% inflation in keyword prices, according to the report. … Read the whole story
by Laurie Sullivan
Convertro believes it solved the problem that will eventually enable social media marketing to become a viable strategy. Code embedded in the referrals allows … Read the whole story
by Mark Walsh
A new report from Borrell Associates concludes that the Internet has become more of an advertising utility than an ad medium, given the demand … Read the whole story
-
by Gavin O'Malley
While some Web publishers have been squeezed by tighter ad budgets and a slow economy, new figures show that the online ad market is … Read the whole story
by Gavin O'Malley
U.S. spending on mobile Internet advertising will top all other countries in the world for the first time this year, per eMarketer. Until this … Read the whole story
by Joe Mandese
Contrary to its namesake, Interpublic's Momentum unit is asking its clients to put the brakes on some of their digital media acceleration. Armed with … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
You know you've found a good topic for a column when half the comments are in support of whichever side of the topic you've … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
New figures from the Interactive Advertising Bureau released yesterday in its "Digital Hispanic Consumer " report reveals that the Hispanic consumer overindexes on many … Read the whole story