SearchBlog
by Laurie Sullivan, Staff Writer
Most search marketers are familiar with using intent data from search queries to target paid-search ads on engines or display ads on publisher sites, but a startup called Perfect Audience … Read the whole story
by Laurie Sullivan
Russia's ad online industry continues to follow U.S. search engine marketing emerging trends in the local and social arenas. Brands moving into the Russian … Read the whole story
COMMENTARY
by Ryan DeShazer
Digital marketers have become full-bore content marketers. That statement shouldn't spur any debate; it's true. And the adage that "content is king" is proven … Read the whole story
by Wendy Davis
A new government report suggests that mobile companies fail to adequately explain how they collect and use information about consumers' locations. Read the whole story
by Steve McClellan
While 16% of the U.S. population is currently Latino, only 1% of U.S. marketing dollars are targeted toward reaching that population. Lance Rios, founder … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
So TV won the battle for debate viewing. Obviously. What's noteworthy though about Pew's just-released analysis of how Americans viewed the first presidential debate … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
The holiday season -- or "peak season," as we love to call it -- is upon us again. We are projecting increases across the … Read the whole story