Most search marketers are familiar with using intent data from search queries to target paid-search ads on engines or display ads on publisher sites, but a startup called Perfect Audience … Read the whole story
Russia's ad online industry continues to follow U.S. search engine marketing emerging trends in the local and social arenas. Brands moving into the Russian … Read the whole story
Digital marketers have become full-bore content marketers. That statement shouldn't spur any debate; it's true. And the adage that "content is king" is proven … Read the whole story
A new government report suggests that mobile companies fail to adequately explain how they collect and use information about consumers' locations. Read the whole story
While 16% of the U.S. population is currently Latino, only 1% of U.S. marketing dollars are targeted toward reaching that population. Lance Rios, founder … Read the whole story
So TV won the battle for debate viewing. Obviously. What's noteworthy though about Pew's just-released analysis of how Americans viewed the first presidential debate … Read the whole story
The holiday season -- or "peak season," as we love to call it -- is upon us again. We are projecting increases across the … Read the whole story