If consumers only spend 5% of their time searching, how can search marketers reach them during the remaining 95% of the time they are online? Only 13% of people perform … Read the whole story
In response to my original column on disintermediation, Joel Snyder worried about the impact on customer service: "The worst casualty is relationships and people … Read the whole story
The world got to take a virtual tour of Google's data centers Wednesday -- the physical hub where it processes search and email requests, … Read the whole story
SEO is no longer just about driving traffic; it's about building brand value and customer affinity. Read the whole story
Internet, outdoor, and TV continued to be the top media categories making gains globally in advertising dollars. TV holds the biggest share of advertising … Read the whole story
AOL this week is unveiling Alto --- a cloud-based email product, which will attempt to organize users' disparate email accounts. The new product is … Read the whole story
Though U.S. consumers are exposed to more Web-connected devices than ever before, they report spending less time online, according to new research from Forrester. … Read the whole story
Once you decide to expand your broadcast email program to include a growing number of low-volume, high-ROI automated messages, you'll confront a new set … Read the whole story