SearchBlog
by Laurie Sullivan, Staff Writer
A consistent experience for online advertising and access to content across channels became Google CEO Larry Page's mantra during the company's Q3 2012 earnings call Thursday. Marketers know it's the … Read the whole story
by Laurie Sullivan
Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million … Read the whole story
COMMENTARY
by Adam Singolda
My feeling is that content marketing is what social was four years, what video was eight years ago when YouTube came in, or display … Read the whole story
by Laurie Sullivan
Google's premature third-quarter earnings release stirred the investment community Thursday by reporting 20% declining profits and sliding advertising prices. Overall, Google reported consolidated revenue … Read the whole story
COMMENTARY
by Morgan Stewart
While "it depends" is the stock response to the question "when is the best time to send email?," "deliver more relevant content" is the … Read the whole story
by Laurie Sullivan
The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., … Read the whole story
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by Tyler Loechner
Campus Entertainment, a national college engagement agency located in Charlestown, this week announced their new research panel -- "Campus Universe." Campus Entertainment teamed up … Read the whole story
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by Steve Smith
Beneath the surface of yesterday's claim by Google that mobile revenue would hit $8 billion this year is a new and confusing calculus. Google … Read the whole story